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Church Digital Media 101: What to ask yourself when devising a strategy

Church Digital Media 101: What to ask yourself when devising a strategy

God’s Word, popular culture, and virtually every self-help book ever written tells us that any endeavor is going to prosper in direct proportion to the amount of effort put into it.

Why church digital media?

Paul, writing to the Galatians said, “Do not be deceived; God is not mocked, for you reap whatever you sow.” The famous quote attributed to Albert Einstein says that the definition of insanity is doing the same thing over and over again, but expecting different results.

Yet despite this, many churches still approach their digital media strategy as if all that is needed is to put it out there and that the immediate result will be an effective ministry that makes an impact on people’s lives. Developing your church’s digital media plan will help your word spread further and faster on all connected devices.

We have been helping develop and implement effective church digital media outreach strategies for over 12 years and have found that those who are most effective know where they want to go and develop a plan to get there.

What to ask yourself

Whether you are considering getting into church digital media or you already have a strategy in place, you can benefit greatly from developing an effective plan. Key ingredients in a digital media plan include (but are not limited to) the following:

1. What do we want to accomplish through digital media? Another way to ask this is “What does success look like for us”? Success can be more than just the number of people watching – it can and should include:

- Who do we want to reach?
- Do we want to provide a way for members to be involved
those Sundays when they cannot be there in person?
- Do we want to provide an overview of what our services are like for those who are looking for a church home?
- Do we want to have an evangelistic outreach?

2. How are we going to promote our digital media outreach?
3. How can we let people inside and outside of our church know they can engage with us online?
4. How can we best engage our online audience and involve them in the church? There are many ways to engage the audience beyond passively watching, and those should be an important part of your plan.
5. Do we have the personnel to properly execute our plan? If not, how do we recruit workers for this ministry? Do we leverage paid staff, volunteers or a mixture of both?

We are here to help

At Piksel Faith we work with churches and ministries around the world to develop and implement their digital media strategies. Our team has a deep well of knowledge of both the technology and ministry aspects of digital media.

Want to learn more?

Get in contact with us.


About the author


Alan Riley is the General Manager of Piksel Faith, committed to working with church leaders to master new digital mediums. A self-confessed nerd, photographer, writer and guitarist, Alan also currently serves as the Interim Worship Pastor at Towne View Church in Metro Atlanta. Connect with him on Twitter @AlanRiley or on Facebook at Facebook.com/alanriley


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